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In May 2011, Google cancelled the AdWords ad purchased by a Dublin sex employee legal rights team named "Flip From the Blue Light" (TOBL),[60] declaring that it represented an "egregious violation" of corporation advert plan by "advertising Grownup sexual solutions". Nonetheless, TOBL is actually a nonprofit campaign for sexual intercourse employee legal rights and isn't marketing or advertising Grownup sexual services.
Advertisers are limited from making use of other firms' logos in their ad text If your trademark has long been registered with Advertising and marketing Authorized Assistance staff.
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In April 2013, Google announced ideas to include Increased strategies for AdWords to assist with campaign administration catered to several-machine customers. The enhanced campaigns aimed to include Highly developed reports about consumers. This go was controversial among the advertisers.[twelve]
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Fossil gasoline firms, funders and public relations organizations like ExxonMobil, Shell, Aramco, McKinsey, and Goldman Sachs are amongst the most important buyers of Google Ads. A person in five Google Adverts for weather-associated conditions (e.g net zero, carbon storage, carbon seize and Vitality changeover) had been compensated for by fossil fuel providers. A examine from the Guardian and InfluenceMap uncovered that Shell's ads appeared on 86% of queries for “net zero”. In excess of 50 % of end users in a 2020 survey couldn't tell the difference between a traditional Google result and also a Google Advert.
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[56] The price of a Google Ads campaign hence is determined by a range of factors, including the greatest amount an advertiser is willing to shell out-for every-simply click the keywords getting bid on, and the standard rating with the advert (based on its relevance and click frequency and ad extensions).
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